The world of collectible toys is witnessing a new craze, and at the center of it all stands Labubu, the quirky, toothy monster that has captured hearts globally. Pop Mart’s latest release, The Monsters Wacky Mart Series, has sent fans into a frenzy, blending the charm of everyday convenience stores with the whimsy of these beloved characters. This article dives into the phenomenon, the new series, and why Labubu has become a must-have accessory for collectors and style icons alike.
What is Labubu and The Monsters?
Origins and Popularity
| Property | Value |
|---|---|
| @type | Product |
| name | Labubu The Monsters Wacky Mart Series |
| brand | Pop Mart |
| description | Convenience store-themed collectible series featuring Labubu and friends as food items |
| releaseDate | 2025-06-12 |
| price | $13.90–$29.90 (varies by product) |
| availability | InStock |
| url | https://www.popmart.com/us/search/LABUBU |
| image | (URL of primary product image, if available) |
Labubu is a mischievous yet warm-hearted monster created by Hong Kong artist Kasing Lung in 2015. Originally featured in a trilogy of illustrated books called The Monsters, Labubu and friends were inspired by Nordic folklore and populated a magical realm filled with both benevolent and mischievous creatures14. Pop Mart, a leading toy company based in Beijing, licensed the characters and turned them into a global collectible sensation.
Distinctive Features
Labubu stands out with its oversized head, sharp teeth, and large, expressive eyes. Dressed in fuzzy pajamas, Labubu is both endearing and a bit devilish—a combination that has made it a favorite among toy collectors and fashion-forward individuals. The character’s playful, unintentional mischief adds to its charm, making it a hit across age groups.
The Monsters Wacky Mart Series: What’s New?
Release and Availability
The Monsters Wacky Mart Series launched on June 12, 2025, at 10 p.m. ET on Pop Mart’s website. The series draws inspiration from the everyday experiences of convenience stores, reimagining Labubu and friends as food items and grocery store essentials. Fans can now collect a range of products, including blind boxes, plush toys, messenger bags, earphone cases, and display cases.
Product Highlights
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Blind Boxes: Three types—Pinch Pendant ($13.90), Figures ($15.90), and Fridge Magnet ($15.90)—each offering randomized collectibles featuring Labubu as various foods like onigiri, cup noodles, yakitori, and more.
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Messenger Bag: A grocery paper bag-inspired fabric bag featuring a Labubu sardine can design, priced at $29.90.
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Earphone Case: A plush keychain shaped like a tempura shrimp Labubu, doubling as a pouch for earphones, available for $24.90.
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Display Case: For collectors who want to showcase their treasures.
Design and Inspiration
The series features 12 regular designs and one hidden model—a microwave oven that emits “love waves,” found in only 1 out of every 144 boxes. Each character is styled as a different convenience store snack or item, from grilled sausage and milk to potato chips and fried shrimp. The adventure of these cute elves, drawn by the scent of delicious food, adds a narrative layer to the collection.
Why is Labubu So Popular?
Blind Box Craze
Labubu toys are typically sold in sealed blind boxes, creating an element of surprise and excitement. Collectors buy multiple boxes in hopes of finding rare or favorite characters, much like hunting for rare Pokémon cards. This thrill of the chase is a major driver of Labubu’s popularity.
Fashion and Celebrity Endorsement
Labubu has transcended the toy aisle to become a fashion accessory. Celebrities like Blackpink’s Lisa, Dua Lipa, and David Beckham have been spotted with Labubu plushies attached to their bags or belt loops. The toys’ hinged key rings make them easy to attach to purses, backpacks, or even clothing, blurring the line between collectible and style statement.
Community and Social Media
The Labubu community is vibrant and active on platforms like TikTok, where fans share unboxing videos, trade tips, and participate in live shopping events. The toys have become “playground currency” among kids and a nostalgic hobby for adults, further fueling their appeal.
Where to Buy and How to Avoid Counterfeits
Official Retailers
To ensure authenticity, it’s best to purchase Labubu products directly from Pop Mart’s website, official Amazon store, or reputable retailers. Pop Mart operates over 20 physical stores in the U.S. and is expanding rapidly, with plans for more than 200 locations in the near future.
Beware of Fakes
The popularity of Labubu has led to a surge in counterfeit products. Fans are advised to be cautious and buy only from trusted sources to avoid disappointment.
The Future of Labubu and Pop Mart
Expanding Presence
Pop Mart is not just a toy company; it’s a cultural phenomenon. The brand is expanding its physical footprint with “Pop Land” parks, featuring life-sized Monsters and immersive experiences6. The company’s innovative approach to retail and licensing is setting new standards in the collectibles market.
Investment Potential
Labubu toys have seen a staggering increase in sales, with some rare editions fetching astronomical prices on the resale market. One human-sized Labubu recently sold for $150,000 at a Beijing auction, highlighting the investment potential of these collectibles.
Frequently Asked Questions (FAQ)
Q: When did the Monsters Wacky Mart Series launch?
A: The series launched on June 12, 2025, at 10 p.m. ET on Pop Mart’s website.
Q: What makes Labubu so popular?
A: Labubu’s unique design, blind box format, and celebrity endorsements have made it a global sensation.
Q: Where can I buy authentic Labubu products?
A: Buy directly from Pop Mart’s website, official Amazon store, or reputable retailers to avoid counterfeits.
Labubu’s The Monsters Wacky Mart Series is more than just a toy launch—it’s a cultural event. With its playful designs, blind box excitement, and crossover appeal into fashion and celebrity culture, Labubu has cemented its place as a must-have collectible for 2025 and beyond. Whether you’re a seasoned collector or just discovering the magic of Labubu, this series offers something for everyone.
Also Read:- Labubu Fake vs Real Guide: Top Clues to Spot Authentic Labubu Collectibles Easily